From Fashion To Luxury Weddings
Here Comes the Brand
Exuberant excess is a Brazilian trait. At one extreme, there is Carnival in Rio; at the other, Daslu. For nearly 50 years, this retail emporium, in São Paulo, has been addressing the fashion needs of the local elite. Since its relocation in June to new Versailles-like premises, Daslu has continued its commitment to the best of everything, and that means that Apple, Volvo and Maserati now share palatial space with Prada, Gucci, Dior and the rest of the global fashion gang. There is even a Daslu helicopter for sale in the men's department. Which is handy in light of the store's latest offering - full-service weddings. Couples can marry in the newly consecrated loggia on the ground floor, party on the fourth-floor terraço and fly off on their honeymoon from the rooftop heliport.
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Exuberant excess is a Brazilian trait. At one extreme, there is Carnival in Rio; at the other, Daslu. For nearly 50 years, this retail emporium, in São Paulo, has been addressing the fashion needs of the local elite. Since its relocation in June to new Versailles-like premises, Daslu has continued its commitment to the best of everything, and that means that Apple, Volvo and Maserati now share palatial space with Prada, Gucci, Dior and the rest of the global fashion gang. There is even a Daslu helicopter for sale in the men's department. Which is handy in light of the store's latest offering - full-service weddings. Couples can marry in the newly consecrated loggia on the ground floor, party on the fourth-floor terraço and fly off on their honeymoon from the rooftop heliport.
read more
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